FEBRUARY 2024

Mr. and mrs.smith s1

The campaign for Mr. and Mrs.Smith was as thoughtful and interesting as the show itself. On this campaign, I worked closely with the lead strategist to craft the overarching campaign strategy and manage day to day execution. I oversaw international support and cross-functional management through campaign launch. Our 360 campaign spanned across, social & influencer, on-platform channels, media, publicity, and internal synergies helping to earn the series 16 EMMY nominations.