FEBRUARY 2024

GIANNIS: THE MARVELOUS JOURNEY

Giannis: The Marvelous Journey tells the all-encompassing story of NBA superstar Giannis Antetokounmpo and his journey to the NBA from humble beginnings in Athens, Greece. Our marketing campaign reflected the breadth of Giannis’ character both on and off the court. We met the audience where they were through carefully developed creative, a partnership with NIKE to develop a premiere moment at All-Star Weekend and impactful cross-promotional tactics. Our trailer for this campaign earned a Golden Trailer nomination for “Best Documentary (Feature Film) Bio Pic of an Individual.”