DECEMBER 2023

THE MELODIC BLUE

The visual companion piece for Baby Keem’s debut “The Melodic Blue”. To continue the theme of meeting audiences where they are at, we released the trailer for this piece at Tyler the Creator’s Camp Floggnaw festival ahead of Baby Keem’s performance. We leaned into synergies with our Amazon Music team and built a campaign rooted in artistry and infusing the visuals into the cultural zeitgeist gaining significant traction across socials and other discussion platforms like Reddit.