april 2023

AIR

AIR starring Ben Affleck, Matt Damon and Viola Davis was one of the most impactful films of 2023 as it told the story of Michael Jordan’s famous shoe deal with NIKE. The beauty of this marketing campaign is that it seemed like everyone has their own story and connection about their first pair of Jordans. Understanding this as a key hook for audiences I worked closely with our lead strategists to craft the campaign’s narrative and collaborated with our events team to put together an guerrilla styled marketing moment to target sneaker heads directly and galvanize support for the film.